Why do I need life insurance? Get the facts.

Sep 2nd, 2016

September is Life Insurance Awareness Month – a month dedicated to raising awareness of the importance of life insurance.  Did you know 86% of consumers agree that most people need life insurance, yet only 62% say they actually have it?  Many of us understand the importance of life insurance and the financial loss our families would incur if a family member passed away unexpectedly, yet we still neglect to buy coverage, but why?

“It’s too expensive.”

Unfortunately, many consumers overestimate the cost of life insurance.  In fact, 83% of consumers say they don’t purchase more life insurance because they are under the assumption that it’s too expensive and that it costs nearly three times the actual price. Most Americans also believe a 20-year, $250,000 level term life policy for a healthy 30-year-old would cost $400 annually when in reality it would only cost $150.

This would explain why so many families don’t have coverage in place to protect their families for the future.  Fortunately, life insurance is typically less expensive than other forms of insurance and is often less expensive than monthly utility or phone bills.

“I have higher financial priorities.”

Many of us choose not to purchase life insurance because we have other financial obligations such as our mortgage, personal loans, or health bills.  But what if the unimaginable happens and you or your loved one dies prematurely?  Would you or your family be able to financially cope with the loss? According to LIMRA, one in three households would have immediate trouble paying living expenses if the primary wage earner passed away.  By purchasing life insurance, both you and your family can have the peace of mind knowing there is a financial safety net in place to help pay for ongoing living expenses or to pay off debt.

If you are interested in obtaining life insurance coverage for you or your family, call our SEFCU Insurance Agency team today at 888-250-6689. We will help you determine the appropriate type and amount of coverage you need for your unique situation.



LIMRA’s Life Insurance Barometer Study 2016
LIMRA’s Life Insurance Barometer Study 2013

For more information or to obtain a free, no-obligation quote please call our team at 518-786-9905 or 888-250-6689 (toll free).